Friday 10 September 2010

Researching Film Posters and Film Trailers

I am going to be conducting an analysis of three movie posters and also their film trailers.  This is mainly to see how I use and transfer knowledge from professional work on to my own. the main focus will be on the title, typography, trailer etc.  I am going to use denotation and connotation to execute a depth analysis. 




Precious

Focusing on the title first of all I can gather a lot of information from it.  The word 'precious'  is another way of expressing something dear to your heart.  This can be many this from dreams to actual reality. The text used on the poster is bold and white stands out subsidiary to the striking image.  You can immediately tell from the image of a person in complete black that this film is most likely going to be about pain and overcoming their situation. The reason why I say the image disperses pain is because of the way the body has cracks in it and that for me is an eye opener saying that the character was broken and is trying to rebuild themselves.  Another striking point about this image was that there is a hand on the bottom which symbolizes that there is someone or something bringing this character down in her life.





At what point in the trailer are we told the name of the film? Why is this? 


We are introduced to the title of the film around the end of the trailer. 




I believe this is to make us have a good understanding of what the film is about and thus why it is called 'Precious'.  This is to make us see what she is going through under three minutes, so we see the pain and  disdain she struggles through within her life. 


Why are we told who is starring in the film? How is this Information given to us? why?  


We are told who is starring in the film to promote the film and get more viewers to watch the movie.  This is mainly because well known actors and actresses have a lot of support from the  viewers. This information is presented at the end of the film trailer after the title and I believe this is because they want create an element of suprise and give us the unexpected names. I use the term unexpected because you would normally expect the actors and actresses names at the start of the trailer. 




What type of action do we see?  


We are shown all types of action during the trailer that is expected and unexpected e.g. when the main female characters abusive mother hits the pan against the wall aiming at the characters head.  That was a good example of unexpected action within the film trailer that made us want to view more.  Here is an example of six shots ... 
Within these six shots we are given a various amount of shots that display a various amount of emotions.  This is vital because it allows to see and live in the world of the main female character.






What clues does the music give us as to what type of film the trailer is advertising? 


The music says a lot because normally the music reaches to a specific target audience e.g. rap music to the hip hop subculture. This is seen in a lot of recording artists clothing e.g. Tupac Shakur ...


I believe that soulful, R&B music was used because it speaks to the soul and normally songs from that genre are about pain and growth from it. 




What can you say about the voice of the person delivering the voice-over? Why do you think this voice was chosen? What effect does it have? 


The voice delivering the voice over is the main character and this is creative and smart because it allows viewers to see things from the characters perspective.  It also allows us to see the rawness and core details of the characters life situation.  I believe this voice over was chosen to allow us the audience to connect more with the character. It also has somewhat of a realistic effect because we are seeing the life of a character in an everyday life situation.




How does the speed of what we see compare to watching a clip from a film? Why is this?  Does the speed alter through the trailer or stay the same? 


The speed of the trailer is much more faster because with a trailer they have to show you all the perks of the movie for the audience to be interested in it.  With a clip it is very much different because you are just showing a part of the movie that does not require a lot of attention compared to the trailer. The film in the trailer does alter a lot and the speed varies but  this is build the momentum and it most definitely works because you do not want to look away when watching the movie.


What information are we given in the very last frame of the trailer?


In the last frame of this film trailer we are given the names of the characters that are going to appear in the movie...


 This is very important because a lot of people go to see movies because of directors and also famous characters. 


Which is more effective in making you want to see the film, the poster or the trailer? Why is this? 

To be honest I believe that both the trailer and the film poster work hand in hand in the appealing factor and make us the audience want to go and see the movie. The trailer aids by revealing the motion and the key factors that are going to be involved.  The poster gives us a visual that gets the audience asking questions because we do not know what to expect.  The expections

Where would you expect to see this trailer:


a) before what films at the cinema?

I would expect to see a movie like Precious at sad, emotional, chick flicks.  This is because this movie appeals to the 'sobbers', the criers at cinemas.  The stereotypical emotional audience are usually women so they would place the trailer in movies that women are most likely to see and also reason with.

b) In the breaks of which TV programmes?

I would expect to this trailer advertised in the intermission of the Oprah Winfrey show or any other female leading talk show.  This is similar to my reasons given above that is that talk shows appeal to women mainly out of the general public.  This is mainly because women look for help and comfort out of these shows and usually gain it via the feminist support.




Looking at the trailer above and it immediately struck a nerve when I saw the reality of the situation in the trailer.  The main fact is that it had a similar match to my image analysis.  Another important fact is that movies production company is shown beofre we even seen the trailer. The plot of the movie is about Claireece Precious Jones a teenager that endures unimaginable hardships in her young life. Abused by her mother, raped by her father, she grows up poor, angry, illiterate, fat, unloved and generally unnoticed. So what better way to learn about her than through her own, halting dialect (http://www.imdb.com/title/tt0929632/). The trailer is very appealing because it enters with non diegetic sound of the commentator who is actually the character and they are in their dream state, talking about what she wants to achieve in the hopes she will get it. Then we are suddenly stunned by the sound of the hit of the 'pan' on the wall then she is brought to reality. This is very inviting because movies that have a realistic element or story line often do well to win over viewers and I believe this trailer does that.  The camera shots and typography used aid very in creating in creating an affective atmosphere, this is mainly because withing the short camera shots little bits of information is being released. Reading the plot I have also gathered that my image analysis was correct. 



 


City Of God

The title 'City of God' can have many meanings that could vary from struggle to paradise.  Focusing on the the title as well as the image I can see that the movie poster is showing us to different worlds one of paradise and one of a poorer culture. Concentrating on the title I can see that they have used a sandy coloured text which channels a rural cultures, this also has a a strong connection to both of the images shown above. Looking at the style and typography of the title I can see that it is gong to have some war or gang references this is mainly also due to the bottom image shown. The text in between the two images also makes known that there is something to be told i.e something of the unknown.  Becoming aware of that makes me realise that there is going to be somewhat of a struggle for a certain character within the movie. 



At what point in the trailer are we told the name of the film? Why is this? 


We are given the title of the movie at the end of the trailer.  It is presented to us the viewers with an flickering editing effect and I believe this is done to create and live up to the hype that is demonstrated within the action movie.  The title is given to us at the end of the movie I believe to have an impact and make us remember the name of the movie.



Why are we told who is starring in the film? How is this Information given to us? why?

In this film trailer suprisingly there are no actors presented to us.  No names are given on the screen which is expected of a trailer. I believe that this was done to aid the trailer and make it stand out more.  There are mostly media commentaries and reviews being posted instead of names.  Here are some examples below...












Looking at all of this information you I can tell that it got a lot of media response and also being that it was a movie from a festival they normally do not feature high end 'Hollywood' actors and actresses.


What type of action do we see?  

Looking at this trailer we are shown various types of actions from imtimate moments ...


To gun filled action shots like this one below...


We are also given a reference of a fun social party life...




There are various representations of actions in the trailer given above and I believe this is done to make the audience want to go and see it and also appeal to many characteristics.  So for example the love and emotional scenes will prodominantly appeal to the female characters and the male hegemonic action role will appeal to most fo the guys out there.  So it is a movie for everyone.

What clues does the music give us as to what type of film the trailer is advertising? 

The music that is presented to us sounds like club music from south America and this is because the story line is based around southern America.  The music is also representing the pace of movent within the trailer.  This appears to be an action movie given the fast pace so the music has to conincide with the film trailer.

What can you say about the voice of the person delivering the voice-over? Why do you think this voice was chosen? What effect does it have? 

The voice over used has a lot of effect because it sounds mysterious and alluring.  They are often used in action moives so to be honest I would have been quite suprised if I did not hear one.  I think it was chosen to aid by telling the story to give us the audience a better understanding.  It has a great retro theme,  I say this because voice overs are usually found in the 80s or 90s movies and its great to see that they are still continuing even though they are of different genres. 


How does the speed of what we see compare to watching a clip from a film? Why is this?  Does the speed alter through the trailer or stay the same?  

The speed within the trailer is faster compared to an actual film clip due to the fact that film clips highlight certain emotions within a film for example emotion ...


 Films trailers are meant to be a means of advertisement so it has to be fast to cram all the important action within two minutes.  The speed alters within the trailer highlighting the action moments and adding more effect to them. 



What information are we given in the very last frame of the trailer? 

At the very last frame of the trailer we are presented with the film title and I believe this is done to make the audience remember the title of the movie so it is not forgotten. This is were actors and directors are often mentioned.



Which is more effective in making you want to see the film, the poster or the trailer? Why is this?  

I believe that they are both powerful in different ways e.g. a film poster would make view the poster and want to find out more about what is actually going to occur within the movie.  The good thing about a film trailer is that it highlights what actually happens in the movie without giving to much away and this can be a power lure.  To be honest it all depends on the individual But I personally believe that a film poster may offer up certain still visuals a film trailer offers more by showing what actually is happening.  the main problem with posters are that they may have different meanings e.g.


The image above could be a representation of a pop band movie or could be a comic movie about five friends with love interest,  you can never really predict.

Where would you expect to see this trailer:


a) before what films at the cinema?

I would expect to see this film advertised before an action film and this is mainly because they offer a level action that should be placed with movies like it self e.g. before a gun fighting movie. 

b) in what breaks of which TV programes? 

I would expect to see this movie advertised between fast paced TV programmes like the wire that is full of action.  This is mainly because the audience they are trying to appeal to would be watching the programmes they prefer.                                                


The film trailer above is interesting because the change in the non diegetic sound appeals and makes the movie much more interesting.  The movie company's production team is also shown before that actual trailer. We are also given the American deep baritone voice again which was predominantly used and popular in the 90s and 80s era. That type of commentator sound is normally use din the expensive action American movies and normally reaches out to many. The plot is based on a true story that takes place in the 60's where in the slums of Rio De Janeiro two boys growing up in the neighborhood take on different paths in life. The story is told through eyes of Buscape, a poor young fisherman's son who dreams of becoming a photographer one day. His story narrates the violence and corruption surrounding the city and the rise and fall of one of the city's most notorious boss'. Li'l Ze. As war wages on the streets Buscape's only way out of this violent life is to expose its brutality the world through his pictures. Along the way the lives of other are put into perspective as their stories intersect with the events that take place (http://www.imdb.com/title/tt0317248/). The camera shots used in the trailer were very quick and snappy which you expect from an action movie. The editing techniques used aided in making the movie stimulating and something good to watch.  Looking at my image analysis compared to the trailer I have noticed that there are similar elements that i picked up on that matched the plot and trailer e.g. the reference of war or gang culture from the image analysis.





How To Train Your Dragon
I am going to start by analysing the title and by looking at it I can immediately tell that the movie is going to be aimed at a fictitious target audience most likely children and this is due to the use of animation. The production company are also on the front cover in black bold font which shows the company wants the audience and viewers to know that they were part of the expensive creation. The animation company Dreamworks are responsible for some of the most expensive but popular movies e.g. Shrek, kung fu panda etc. Placing the animation company on the poster makes head turn because it makes people want to watch the movie due to there great success in the past with there work. The font used for the title is very child like and this is because of the style of font and also the design on the 'R' in the work dragon. The image used for the poster (dragon) is mythical and is often used for children. The fire breathing dragon is firing and connecting this to the title it makes me think that the dragon shown is a main character or predominantly active in the movie.



 


After looking at the trailer I can honestly say that it is comically genius.  The producers have infused realism into an animation for children so it is quite mature.  The animation company's name is shown at the beginning which is expected like the two trailers above. The entrance of non-diegtic sound and camera editing immediately lures the audience this is mainly because although you expect the company to be shown at the beginning of a movie, you don't expect there to be anything added on to it like sounds etc.  The trailer has a realistic feature and this is mainly because of the non - degetic sound of the character being the narrator. The way the character communicates has a realistic effect that you wound not normally expect from an animation movie. The plot of the movie is about the young Viking, Hiccup, wants to join his town's fight against the dragons that continually raid their town. However, his macho father and village leader, Stoik the Vast, will not allow his small, clumsy, but inventive son to do so. Regardless, Hiccup ventures out into battle and downs a mysterious Night Fury dragon with his invention, but can't bring himself to kill it. Instead, Hiccup and the dragon, whom he dubs Toothless, begin a friendship that would open up both their worlds as the observant boy learns that his people have misjudged the species. But even as the two each take flight in their own way, they find that they must fight the destructive ignorance plaguing their world (http://www.imdb.com/title/tt0892769/). The editing in this trailer is quite simple and that's good because children like simple for this era but funny which children love.  The reason I call it simple is because there are other modern high tec , special effect movies that use more special effects e.g. Avatar. 




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