Friday, 29 October 2010

Research - Costumes



Costumes are very important in horrors as they add to the scene and also define a character within the movie e.g.


Freddy Kruger a badly burned character that uses knifes as fingers is distinctive and can be immedately assocated as a villain.


Costumes also aid by hiding individuals identities which are very important because it adds mystery to the whole movie.  Without costumes certain movies like 'Scream' would be forgettable and have no unique selling point.  



For our trailer we have decided to use everyday life costumes such as typical clothing etc to make it seem realistic. 



Research - Looking at past projects

My group and I went on and looked for past projects so that we can gain ideas and also different techniques and methods of filming and directing. The main hightlighting factor about the  trailers are that they are short but have a lot going on within them.  For example the fake blood shots, the different camera shots etc






Wednesday, 27 October 2010

Research - Mise en scene

Mise en scene is very important when considering any type of filming because it consist of using four main elements different camera shots, various types of editing, different conventions of sound and lastly the use of lighting, props etc.  All of these factors are very important when considering film etc. That is often why you see a news report crew with these objects below. 



 They are very important because they capture the best sounds using high end mics and best video quality using top line video cameras.  you would usually see a group like this above working as a news film crew.  Below is a video showing how they actually use the equipment even though it is in a humours manner.


 

The video below demonstrates what mise en scene is and how you apply it.  I like it because it was refreshing and reminded me of some of the concepts that were long forgotten.


Focusing on my groups project mise en scene is very important e.g. the lighting of the time of day.  Prefebably horrors are meant to be shot in the nighttime were objects and people come across as mysterious,  the main problem with this is was how are we going to lighting.  The positive thing is that street lights can sometimes have the best lighting and secondky they can also aid in creating a realistic effect.  The only negative problem Is that it often means relocating to find an area with better lighting. Below is a video that benefitted my group by showing us how to film with the night sky,  using electronic tricks etc.




Friday, 22 October 2010

Research Props

Props are extremely important in horrors be it the teddy that the baby drops or be it the knife that is used to kill off the college kids props are used in every single horror.  For example in the 80s/90s character Chucky he is a childs doll tha kills off his victis using a basic kitchen knife.


 

My group and I have been working on various concepts and with that we have been thinking of what is suitable and what is needed.  We looked at various websites from the horror party shop.


This website was appealing because it was cheap and also had what we were looking for.  This is mainly because our film trailer is not going to have a lot of drama to the extent of using vampire fangs or props of that nature.  Our trailer is going to include gore more than anything. The next website we looked at was party kiosk. 


 


We looked at this website and found that it was to expensive and had unnesscessary equipment that was not going to benefit our film trailer, e.g. the prop in the image above.  

My group and I have looked at various websites and we have decided on two prop shops and we feel they are cheap and also have excactly what we are looking for... the blood and gore.





Monday, 18 October 2010

Research stock characters in Slasher Horror

Stock characters are characters that you expect to see within a certain genre movie,  for example with romantic movies you would expect mans best friend and females best friend and they usually orientate the main relationship around them when they have hardships. I am going to be discussing the stock characters within slasher horror. 

The Wander 

There is always a wander in horror movies that causes the killer to kill off the victims one by one.  The stock character would often say the typical phrase 'let's spilt up' and one by one they begin to get killed off.  For example in the movie Freddy vs Jason the death of the character Kia.
The Popular Girl
The popular girl is usually smart, stuck up and extremely two faced, they are pro-dominantly hated but but have a lot of respect because of there wealth.  Below is a slide show showing all types of images of various popular girls within the horror category.









The Jock

The jock is often the popular male in the horror movies.  He is the captin of a sport often American football or soccer and he is known as one of the best.  The jock is also known for his image which appeals to many. Below is a picture slide show of some of the Jocks within different horror movies.

Apart from just being the popular good looking characters they are also often used as the killers and this is very smart because they are the closet to the victims and given a lot of respect so it is definietly not expect from them.  Below is part of the movie my bloody valetine which reveals the killer.


                   The Final Girl

The final girl in horrors is code for the pretty who survives.  This is very common within horrors e.g. Scream one, two and three.  The final girl witnesses the murders but lives to tell the story.  Below is a video from a horror of a final girl.


Pandora

The pandora is a part of the movie were something  that is important gets discovered e.g. the killer or the reason why are certain things are occuring. Every horror has this because its the reason why the killer goes on his spree. Below is the trailer of the movie 'A Nightmare on Elm Street' and it rveals why the popular killer Freddy Kruger kills.




The Pervert

The pervert in horrors is the almost always a man that wants to sleep with the girls and will do anything to get in bed with them. They often die aorund the start of the movie and this is oftenly because they are to busy trying to have sex rather than being aware of whats going on around them.  Below is link to a scene from the movie 'House of wax', it demonstrates the given definition.

Getting Frisky - House of Wax


Saturday, 16 October 2010

Research for My Groups horror film trailer - Location

The location of the film trailer is extremly important becasue it differenaites the mood and motive of the whole production.  Another important key fact is that with location it is difficult to alter certain factors e.g. light of the day and the weather.  These are some of the main factors that can have an affect on the production as a whole.  

 
e.g. the rain 


Having conducted a strong analysis of my plot I fully understand what is expected  and wanted of my group.  We are planning to shot in a lot of places most likely being around La Swap like Hampstead heath for example...

 

The main reason why my group chose to do a few of our shots here is because we feel hampstead heath has a lot to offer and we will have a feild day getting the various shots.  We also felt as a group that at night time this will be a perfect location.  Another area that we plan to shot on around the heath is the hampstead heath running track. 



 
The reason for putting this image of Hampstead heaths running track is mainly due to the fact our group plan on shooting some impressive shots around hear.


Another that we wanted to shoot at was Regents Canal and this was mainly because at night time it will the perfect place to shoot for the more privatised imtimate shots.


Another image that I going to use is a picture of an alley way withing Camden.  This is mainly because an important scene is going to be shot hear. 

 

Location is extremely important because it allows us the viewers to be presented with different atmospheres.  Atmospheres can also have a strong effect on creating strong valid emotions and also creating certain events.

Tuesday, 12 October 2010

Horror Iconography and Ideology






What visual and written codes are being used? 
The visual codes being used immediately reference the horror genre.  By the us the viewers being able to see something so horrific as a mouth with no teeth and also the added detail to the design immediately rings the alarm for the horror genre. Another image reference to the horror genre is the level of detail for instance the dirt in the characters nose in the image.  The middle image colour code does not really make a reference to the horror genre but I believe this was due to the difference in the time period.  I mention this because in other time periods technology was not so advanced as it was now so this could of had a major effect on how the movie poster ended up looking.  The third poster on the other hand 'screams' horror and this is due to the use of the colour red and also the demonic type of creatures used on the top surface, only the horror genre could be this extreme with their posters. 

The written codes have a ghostly effect that is another specific formula of the genre. The name of the the movie 'Saw'  is also placed in between the disfigured victims mouth which references the movie back to the horror genre. In the the third poster there are many references to horror for example the type of drippy blood type of font and also the use of red on the font.

What information do they provide about the films? 

The codes given provide us that the films are there to scare us the viewers and mainly that they are of the horror genre. The also provide details of the sort of activity that will be occurring within the film e.g. in the Dracula film posters we are shown the infamous sharp canines.  With the saw movie we are shown the disturbing image of the character with no teeth and that can be a reference to many things but it appears to mainly be about suffering.

What other information might you have expected but is missing?

The information that I might of expected from the first poster is probably just a reference to the blood but apart from that I believe that it is scary enough it also provides us with a date that makes a reference to the characters teeth ... opening wide this halloween.  I believe that this is genius and also a smart way of getting the best out of the film by inter linking the everything together. For the second poster I would have used a much more bloody font that has a stronger reference to horror like the third poster did.  As mentioned I believe this is due to the time period, in the 30s I believe what was marketable at that time is not at the current moment. For the third poster I would have expected nothing and this is mainly because it represents a horror in a smart and unusual way e.g. the way they put Dracula into a gale stone.  The actors are mentioned because sometimes you have iconic actors for a certain genre e.g. action movies... Arnold Schwarzenegger.  The text used for the third horror was also suitable fr the genre because it is something that you would expect within a horror poster.

In what ways do these posters create a sense of enigma?

These posters create a sense of enigma because they could represent anything.  e.g with the first poster it could be a really scary name for a dental patients bad experiences.  when it comes to posters for movies you can never determine the full facts without looking at the film trailer. The second poster for example could be about a science experiment or a cartoon. Lastly the third could be about something demonic that has no association to the vampire or Dracula category. The negative factor of film posters is that they could represent many things and without a detailed analysis this can be misread.

How are the film producers trying to create a sense of danger and equilibrium?

The film producers are trying to create a sense of danger and equilibrium by providing us with realistic situations that we never expected to be in and expands our expectations and views thus effecting our mental state.  The producers also try to create a sense of danger by exposing us to unexpected events or murders e.g. in sorority row


 

we are given many instances were people die and were people are killed with realistic object in realistic situations that make you feel physically unsafe.

What genre do these films belong to?

These films belong to the horror genre and this is represented through font, image and mise en scene.

What are the generic conventions that are at work in these posters?

The generic conventions that are at work are the use of the colour red which is often used to represent the colour of blood.  Another generic convention that is used is the use of gore e.g. in the saw movie poster it makes a strong reference to horror.  Another strong reference to the horror genre is the use of the vampire teeth,  I say this because you only see vampire teeth within a horror movie.

What differing representations of 'the other' or 'the monster' do they present? 

In 'Saw' the movie is about wrong doers who do not appreciate life and they are suffering for what they have done to others e.g. committing crimes etc.  Both of the Dracula's are very different from the modern aspect.  This is because over time Dracula's image has changed drasticly. Within these two posters Dracula is presented to us as green similar to the hulk of the modern generation and then in the third poster dracula is presented to us in a stone manner that resembles a demon not the stereotypical cape and jet black haired Dracula.

Sunday, 10 October 2010

Horror Plot Synopsis Analysis

For this task I am going to be conducting (breaking down) an analysis of three horror plot synopsises.  This is to aid me in my groups own production when we create are short horror film trailer.  Below is a key and this is to colour code highlight certain points of the synopsis.


00  - Protagonist

00 -  Stock characters

00 -  Plots and Stock Situations

00 -  Backgrounds & Decor

00 -  Themes



The first horror movie synopsis I have chosen to analyse is the Exorcist.

Father Lankester Merrin (Max Von Sydow) is an elderly Catholic priest on an archeological dig in Iraq. Merrin has a sense of foreboding and encounters a number of strange omens, including the unearthing of a series of confusing items, a near miss with a runaway horse drawn carriage, and a clock that stops ticking in mid-stroke. Finally, Merrin discovers a statue of a bizarre demonic figure; although the film does not mention it, it is a representation of a demonic figure known as Pazuzu.

Back in the United States, in Washington D.C.'s upscale Georgetown neighborhood, a successful actress named Chris McNeil (Ellen Burstyn) begins experiencing strange phenomena. Chris lives with her twelve-year-old daughter Regan (Linda Blair), her personal assistant Sharon (Kitty Wynn), and two housekeepers. Regan's father is estranged for reasons unknown. There are mysterious, unexplained sounds in the attic of the house, which Chris attributes to rats. Regan slowly begins to exhibit strange behavior, undergoing behavioral changes much like depression and anxiety. She turns up in Chris's bed one night, complaining that her own bed was "shaking".

Chris is working on a new movie in Georgetown with a director known as Burke Dennings (Jack MacGowran). While filming a scene one day, she notices a young Catholic priest watching her; his name is Damien Karras (Jason Miller). Father Karras has a background in psychology and counsels parishoners at a nearby church; Chris also notices him while walking home from the shoot one day.

Karras is a thoughtful, conflicted man. He discusses his vocation with a superior and asks to be transferred because he feels he is losing his faith. He also has an elderly mother who lives alone in a slum in New York; he visits her and is reminded of how lonely her life is, and he feels guilty that she has to live in such poor surroundings.

The strange occurrences in the McNeil house begin to increase. Regan reveals that she has been playing with a Ouija board and claims that she has the ability to communicate with a spiritual entity all by herself. A nearby Catholic church is desecrated, a statue of the Virgin Mary painted crudely and adorned with conical clay additions made to resemble breasts and a penis. Regan also works with clay and paint, making small animal sculptures.

Meanwhile, Father Karras's mother falls ill and, due to a lack of funds, she is placed in a very shabby hospital and resigned to a ward full of mental patients. Father Karras is distraught when he visits her and she seems to blame him for her situation. Later, she passes away under these conditions, adding to his sorrow.

Chris has an elaborate party at her home with a number of affluent guests. One of her guests is another Jesuit named Father Dyer (Rev. William O'Malley), and Chris asks him about Karras, having noticed him and referring to him as "intense". She finds that Karras and Dyer are good friends. During the party, Regan appears happy and social, but she reappears after being sent to bed, dressed in her nightgown and urinates on the carpet in front of the guests while making an ominous statement to a prominent astronaut ("You're gonna die up there"). After the guests leave, Chris bathes Regan and puts her to bed, but is startled by a loud sound from Regan's bedroom. She rushes back down the hall and discovers Regan's bed shaking violently, rising up off the floor with Regan on it. Chris jumps on the bed and it still levitates.

Chris subjects Regan to a series of medical tests to discover what the problem is. The doctors are unable to discover anything, despite putting Regan through some grueling, painful procedures. The best they can come up with is that Regan may have a lesion on her brain, but ultimately they are frustrated when nothing appears on her brain scan. At Chris's house, Regan suffers was appears to be a seizure, and two doctors visit to assist. They find her rising and falling up and down on the bed in a way that seems impossible for a human being. When they try to sedate her, she hurls them across the room with abnormal strength, speaking to them in what seems to be a male voice: "Keep away! The sow is mine!" Eventually they sedate her.

Out of options, they advise Chris to search for a psychiatrist, but they also reluctantly discuss another possibility: they mention the phenomenon of demonic possession and the rite of exorcism. While they seem to hold professional contempt for it, they do admit that it has been known to solve problems such as what Regan is going through. Chris is skeptical, having no real religious affiliation of her own.

The situation worsens when Chris is out one evening; she returns to find the house deserted except for Regan, who is alone in her bedroom and appears to be in deep sleep. The bedroom is freezing cold, the window standing wide open, and she is uncovered. Sharon returns and Chris is furious with her for leaving Regan unattended, but Sharon explains that she left Regan in the care of Burke, who was visiting the house, while she went to the pharmacy to get Regan's medication. Burke's absence is unexplained until the doorbell rings and an associate of Chris's breaks the news that Burke has just died on the steps outside Chris's house.

Shortly after this, Chris is visited by a kindly detective named Kinderman (Lee J. Cobb), who seems suspicious of Burke's death. He questions Chris about the events of that evening, and Chris is nervous, hesitant to tell him about Regan's problem. While he is visiting, he notices a few small animal figures that Regan has crafted; they are similar in style to the desecration of the statue in the church. Kinderman leaves and immediately a violent disturbance comes from Regan's bedroom. Chris hears a deep male voice bellowing at Regan to "do it", and Regan screaming in protest. In the bedroom, Chris finds Regan plunging a crucifix violently into her vagina. When Chris tries to stop her, Regan assaults her with impossible strength, and furniture around the room starts to move on its own. As Chris watches in horror, her daughter's head turns completely around backwards, and she speaks to Chris in Burke's voice, saying to her "Do you know what she did? Your cunting daughter??" Chris then realizes that Regan is responsible for Burke's death.

Desperate, Chris arranges to meet with Father Karras, and when she mentions the notion of exorcism, Karras is almost amused. He tells her that exorcism is nearly unheard of, and that he doesn't know anybody who has ever performed one. Chris is distraught and convinces him to meet with Regan anyway. Karras is shocked by the girl's appearance; she is tied to the headboard of her bed, her face misshapen and covered in lesions, her voice deep and gravelly. Regan announces that she's the devil, and toys with Karras in a number of ways, seeming to make a drawer next to the bed open all by itself, then speaking to Karras in a number of languages. She also conjures up the voice of a subway vagrant that Karras has encountered alone earlier. Karras remains unconvinced, and when Regan claims "Your mother's in here with us", Karras asks her what his mother's maiden name is. Unable to answer, Regan vomits spectacularly all over him.

Chris cleans Karras's sweater and discusses Regan with him. Karras is still not convinced that Regan is possessed, especially because Regan says she's "the devil", and he recommends psychiatric care for her. Chris pleads with him to help her obtain an exorcism, swearing that the "thing" in the bed upstairs is not her daughter.

While Karras thinks it over, he is approached by Kinderman, who questions him about the fact that the desecration of the church could be connected to Burke's death; what he was unable to tell Chris was that Burke's body was found with his head turned completely around backwards, and the police department considers it a homicide. Kinderman knows that Karras suspects something unusual about the McNeil house, but his confidentiality as a priest prevents him from discussing it with Kinderman.

Karras visits Regan again and records their conversation, during which he sprinkles Regan with water. He tells her it is holy water and she begins to writhe in pain, seemingly going into a trance and speaking in a strange language. Later he tells Chris that it will be difficult to make a case with the Bishop for possession; the water he sprinkled on Regan was simply tap water, and was not blessed. The Bishop, and Karras himself, would consider Regan to be mentally ill and not possessed. Chris confides in Karras and tells him that Regan was the one who killed Burke Dennings. Later, Karras uses his tape recordings of Regan's seemingly incomprehensible babble to discover that she is really speaking backwards, in English. A phone call from Sharon interrupts him; she summons him to the house to see Regan, not wanting Chris to see that's happening: as they look at Regan's unconscious body, the words "help me" begin to materialize on her stomach, rising up in her skin like scar tissue.

Karras reluctantly agrees to try and get an exorcism for Regan, although he seems to have more in common with the doctors who recommended it as a form of shock therapy. The church calls in Father Merrin to perform the exorcism, with Karras assisting. Merrin has performed exorcisms in the past, including a difficult one that "nearly killed him", according to the Bishop. When Merrin arrives at the McNeil house, Regan bellows his name from upstairs, as if she knows him, and she makes strange animal sounds. He warns Karras about conversing with the demon, and reminds him that the demon will mix lies with the truth to confuse and attack them.

When they enter Regan's bedroom, she immediately begins with a string of obscenities. Merrin and Karras recite the ritual of exorcism and Regan manifests strange phenomena such as levitation, telekinesis, an abnormally long tongue, and strange vomiting. She constantly curses the priests and emits evil laughter and verbal abuse. Regan begins to talk to Karras in the voice of his mother, and he starts to break down. Merrin sends him away; when he returns, he finds Merrin dead on the floor, the victim of a heart attack. Regan cackles gleefully, infuriating Karras, who grabs her and shouts at the demon, "Come into me! Take me!" The transference works almost immediately; Karras begins to transform and Regan returns to her normal self. Before Karras can harm her, his "normal" personality breaks through for a split second and he commits suicide, hurling himself out Regan's window. Just as Burke did, he tumbles down the stairs outside Regan's window and lays dying in the street below. By chance, Father Dyer happens upon the scene and administers the last rites to his friend.

In a brief epilogue, we see Chris and Regan as they prepare to leave the house in Georgetown. They are visited by Father Dyer. Chris speaks with him privately and tells him that Regan doesn't remember anything about the possession or the exorcism. Regan then appears and greets him cheerfully, transfixed by Father Dyer's white collar. Before they leave, she suddenly hugs Father Dyer and kisses him. As Chris pulls away in their car, she orders the driver to stop for a moment and gives Father Dyer the religious medallion that belonged to Father Karras; in their struggle, Regan had torn it from his body and it was in her bedroom all along.

Monday, 27 September 2010

Horror Plot Summaries Examples

The Rocky Horror Picture Show 


A story of creation, love, hate, adventure, and, most of all, sex; the story begins in Denton, Ohio as Brad Majors and Janet Weiss, after getting engaged (Dammit Janet), travel to see "the man who began it," but wind up at the castle of Dr. Frank-N-Furter, a transvestite alien from the planet of Transsexual in the galaxy of Transylvania (Sweet Transvestite). And they meet Riff Raff, Magenta, and Columbia which leads to "doing the Time Warp again!" They discover they have been there on a "special night." Frank's creation is to be born! As Rocky has been revealed (Sword of Damocles / I Can Make You A Man), rebel Eddie, Frank's last-recent creation, ponders in on his motorcycle (Hot Patootie-Bless My Soul) whom Frank kills. In comes Dr. Everett Von Scott, he's come for Eddie (Eddie's Teddy) which results in the discovery of Eddie's deceased body. Frank chases Janet and Brad and Dr. Scott chase Frank (Planet Schmanet Janet), which results in everybody (but Frank) getting frozen. Enter the floor show (Rose Tint My World / Don't Dream It / Wild & Untamed Thing) which then turns into the horrifying death of both Frank and Columbia die and the castle's blasting off! Brad, Janet, and Dr. Scott survive and leave with torn clothes and battered bodies 




The Amityville Horror

George & Kathy Lutz and Kathy's 3 children are moving into an elegant Long Island home. What they don't know is that 6 gruesome murders were committed there the year before - Ronald DeFeo Jr., the oldest son in the family, murdered his parents, his 2 brothers & 2 sisters by shooting them with a .35 caliber in November of 1974. No sooner are the Lutzes moved into the house than they begin seeing horrible things - the ghost of Jodie DeFeo, horribly disfigured bodies - and hearing ghostly voices throughout the house. George seems to notice it the most, and it isn't long before he becomes a danger to those around him. When the local priest, called in to bless the house, comes charging out in horror after being swarmed by flies, he issues a dire warning to Kathy - 'Leave that house'. But will they be able to escape before the house and its vengeful spirits take control of George - and make him into a deadly menace?  


Freddy vs Jason 

Two of the most remembered eighties slasher film icons finally clash together on the big screen in a film fans have long been awaiting. Trapped in Hell when the authorities of Springwood manage to erase all evidence of his existence (and thus the fear that gives him his power), nightmare spirit Freddy Krueger comes across the soul of the equally infamous Camp Crystal Lake mad slasher, Jason Voorhees. Taking the guise of Jason's mother, Freddy resurrects him and commands him to start terrorizing Springwood, hoping to instill enough fear that the name Freddy Krueger gets out again so that the ensuing panic makes Freddy strong enough to return a seventh time. The plan works, but Freddy soon discovers that Jason, true to his nature in the past, will not stop killing, and is taking each of his victims. Determined to retake his position as the most feared killer in Springwood, Freddy devises a plan to sedate Jason into unconsciousness in order to battle him to the death. In the meantime, a small band of survivors who learn what's happening make their own efforts to not only ensure Jason's victory, but to return him to Camp Crystal Lake.



Friday, 24 September 2010

Applying recognisable coventions of trailers

In order to play with the recognisable conventions of trailer groups.  We came up with ideas of how to market and promote bloodshed high.


For this task I was working with Hannah Ajala, Eleona Yuzon.


Heres a picture of out story board for the given task...



We first assigned roles Hannah was going to be dealing with the introduction.  In the introduction this is were we as a group decide that the USP ( unique selling point) should also be highlighted here, which was the fact that we were goign to using english vampires instead of the typical cliche American blood sucking vampires. Another USP was the fact that instead of doing an expected base of the highschool drama scenario we chose to use a shed as a drug point instead of a certain area withing a school.  Hannah was also going to discuss who was going to deal with the production and we chose ...


We chose to use Lionsgate because they do not usally deal with horrors they normally deal with inspriational and motivating movies so we believed that this will have a great impact. Another point that hannah was going to mention was the part of the storyboard and this was to highlight on key issues of our movie that would aid our USP. I then entered and dicussed the various shot types we were going to use and this was because we believed it was very important to keep the audience and viewers interested in the whole plot and movie direction. I also discussed the type of characters we were going to be using and were in the trailer we will show this. I spoke of using Alexander Skarsgard and Rachel Wood.


This was because they had experience in the popluar American series True blood.  We felt that puttig them in this movie would be the best thing for publicity and also it would bring in lots of viewers.  We chose to put the names of the characters at the end to make them much more memorable and also appealing for people to see.  I also discussed the release which was in summer.  This was becasue it would have been to cliche for the movie to come out in October being it was halloween. So summer was the best time for the release of the movie.  I lastly also discussed the age group and we thought it being a horror it should be from age fifthteen and up. Eleona went on to discuss the non-diegetic sound features and also the sound track.  We obviously knew being that it was a horror you needed a lot of sounds that created suspense.  We also agreed not to include a voice over as it is to dated and extremely retro.  We chose to use the American rock band Paramore this is mainly because they appeal to a certain audience and have also been on Twlight's trailer with their song 'Decode'.



 


Evaluation:

I think our presentation went very well becasue we highlighted  the important points and covered what was wanted with unique ideas.  I think I fwe had more time we could have came up with stronger ideas that would appeal more and also stand out more but I would give our current presentation a six out of ten.

Wednesday, 15 September 2010

Meet My Team !

On the 8th of september we had to choose groups that we wanted to work with and I was paired with William Kips and Emmanuel Aporah.  I am very pleased with my group because I believe that when we buckle down and get the work down something great will come from it.  William has excellent ideas and also a good drive to his work ethic.  Emmanuel is an editing darkhorse that is definietly talented.  This I believe will be strongly shown via our film trailer etc.  

UPDATE : A member of our group has left so there are now only two remaining members.

Friday, 10 September 2010

Researching Film Posters and Film Trailers

I am going to be conducting an analysis of three movie posters and also their film trailers.  This is mainly to see how I use and transfer knowledge from professional work on to my own. the main focus will be on the title, typography, trailer etc.  I am going to use denotation and connotation to execute a depth analysis. 




Precious

Focusing on the title first of all I can gather a lot of information from it.  The word 'precious'  is another way of expressing something dear to your heart.  This can be many this from dreams to actual reality. The text used on the poster is bold and white stands out subsidiary to the striking image.  You can immediately tell from the image of a person in complete black that this film is most likely going to be about pain and overcoming their situation. The reason why I say the image disperses pain is because of the way the body has cracks in it and that for me is an eye opener saying that the character was broken and is trying to rebuild themselves.  Another striking point about this image was that there is a hand on the bottom which symbolizes that there is someone or something bringing this character down in her life.





At what point in the trailer are we told the name of the film? Why is this? 


We are introduced to the title of the film around the end of the trailer. 




I believe this is to make us have a good understanding of what the film is about and thus why it is called 'Precious'.  This is to make us see what she is going through under three minutes, so we see the pain and  disdain she struggles through within her life. 


Why are we told who is starring in the film? How is this Information given to us? why?  


We are told who is starring in the film to promote the film and get more viewers to watch the movie.  This is mainly because well known actors and actresses have a lot of support from the  viewers. This information is presented at the end of the film trailer after the title and I believe this is because they want create an element of suprise and give us the unexpected names. I use the term unexpected because you would normally expect the actors and actresses names at the start of the trailer. 




What type of action do we see?  


We are shown all types of action during the trailer that is expected and unexpected e.g. when the main female characters abusive mother hits the pan against the wall aiming at the characters head.  That was a good example of unexpected action within the film trailer that made us want to view more.  Here is an example of six shots ... 
Within these six shots we are given a various amount of shots that display a various amount of emotions.  This is vital because it allows to see and live in the world of the main female character.






What clues does the music give us as to what type of film the trailer is advertising? 


The music says a lot because normally the music reaches to a specific target audience e.g. rap music to the hip hop subculture. This is seen in a lot of recording artists clothing e.g. Tupac Shakur ...


I believe that soulful, R&B music was used because it speaks to the soul and normally songs from that genre are about pain and growth from it. 




What can you say about the voice of the person delivering the voice-over? Why do you think this voice was chosen? What effect does it have? 


The voice delivering the voice over is the main character and this is creative and smart because it allows viewers to see things from the characters perspective.  It also allows us to see the rawness and core details of the characters life situation.  I believe this voice over was chosen to allow us the audience to connect more with the character. It also has somewhat of a realistic effect because we are seeing the life of a character in an everyday life situation.




How does the speed of what we see compare to watching a clip from a film? Why is this?  Does the speed alter through the trailer or stay the same? 


The speed of the trailer is much more faster because with a trailer they have to show you all the perks of the movie for the audience to be interested in it.  With a clip it is very much different because you are just showing a part of the movie that does not require a lot of attention compared to the trailer. The film in the trailer does alter a lot and the speed varies but  this is build the momentum and it most definitely works because you do not want to look away when watching the movie.


What information are we given in the very last frame of the trailer?


In the last frame of this film trailer we are given the names of the characters that are going to appear in the movie...


 This is very important because a lot of people go to see movies because of directors and also famous characters. 


Which is more effective in making you want to see the film, the poster or the trailer? Why is this? 

To be honest I believe that both the trailer and the film poster work hand in hand in the appealing factor and make us the audience want to go and see the movie. The trailer aids by revealing the motion and the key factors that are going to be involved.  The poster gives us a visual that gets the audience asking questions because we do not know what to expect.  The expections

Where would you expect to see this trailer:


a) before what films at the cinema?

I would expect to see a movie like Precious at sad, emotional, chick flicks.  This is because this movie appeals to the 'sobbers', the criers at cinemas.  The stereotypical emotional audience are usually women so they would place the trailer in movies that women are most likely to see and also reason with.

b) In the breaks of which TV programmes?

I would expect to this trailer advertised in the intermission of the Oprah Winfrey show or any other female leading talk show.  This is similar to my reasons given above that is that talk shows appeal to women mainly out of the general public.  This is mainly because women look for help and comfort out of these shows and usually gain it via the feminist support.




Looking at the trailer above and it immediately struck a nerve when I saw the reality of the situation in the trailer.  The main fact is that it had a similar match to my image analysis.  Another important fact is that movies production company is shown beofre we even seen the trailer. The plot of the movie is about Claireece Precious Jones a teenager that endures unimaginable hardships in her young life. Abused by her mother, raped by her father, she grows up poor, angry, illiterate, fat, unloved and generally unnoticed. So what better way to learn about her than through her own, halting dialect (http://www.imdb.com/title/tt0929632/). The trailer is very appealing because it enters with non diegetic sound of the commentator who is actually the character and they are in their dream state, talking about what she wants to achieve in the hopes she will get it. Then we are suddenly stunned by the sound of the hit of the 'pan' on the wall then she is brought to reality. This is very inviting because movies that have a realistic element or story line often do well to win over viewers and I believe this trailer does that.  The camera shots and typography used aid very in creating in creating an affective atmosphere, this is mainly because withing the short camera shots little bits of information is being released. Reading the plot I have also gathered that my image analysis was correct. 



 


City Of God

The title 'City of God' can have many meanings that could vary from struggle to paradise.  Focusing on the the title as well as the image I can see that the movie poster is showing us to different worlds one of paradise and one of a poorer culture. Concentrating on the title I can see that they have used a sandy coloured text which channels a rural cultures, this also has a a strong connection to both of the images shown above. Looking at the style and typography of the title I can see that it is gong to have some war or gang references this is mainly also due to the bottom image shown. The text in between the two images also makes known that there is something to be told i.e something of the unknown.  Becoming aware of that makes me realise that there is going to be somewhat of a struggle for a certain character within the movie. 



At what point in the trailer are we told the name of the film? Why is this? 


We are given the title of the movie at the end of the trailer.  It is presented to us the viewers with an flickering editing effect and I believe this is done to create and live up to the hype that is demonstrated within the action movie.  The title is given to us at the end of the movie I believe to have an impact and make us remember the name of the movie.



Why are we told who is starring in the film? How is this Information given to us? why?

In this film trailer suprisingly there are no actors presented to us.  No names are given on the screen which is expected of a trailer. I believe that this was done to aid the trailer and make it stand out more.  There are mostly media commentaries and reviews being posted instead of names.  Here are some examples below...












Looking at all of this information you I can tell that it got a lot of media response and also being that it was a movie from a festival they normally do not feature high end 'Hollywood' actors and actresses.


What type of action do we see?  

Looking at this trailer we are shown various types of actions from imtimate moments ...


To gun filled action shots like this one below...


We are also given a reference of a fun social party life...




There are various representations of actions in the trailer given above and I believe this is done to make the audience want to go and see it and also appeal to many characteristics.  So for example the love and emotional scenes will prodominantly appeal to the female characters and the male hegemonic action role will appeal to most fo the guys out there.  So it is a movie for everyone.

What clues does the music give us as to what type of film the trailer is advertising? 

The music that is presented to us sounds like club music from south America and this is because the story line is based around southern America.  The music is also representing the pace of movent within the trailer.  This appears to be an action movie given the fast pace so the music has to conincide with the film trailer.

What can you say about the voice of the person delivering the voice-over? Why do you think this voice was chosen? What effect does it have? 

The voice over used has a lot of effect because it sounds mysterious and alluring.  They are often used in action moives so to be honest I would have been quite suprised if I did not hear one.  I think it was chosen to aid by telling the story to give us the audience a better understanding.  It has a great retro theme,  I say this because voice overs are usually found in the 80s or 90s movies and its great to see that they are still continuing even though they are of different genres. 


How does the speed of what we see compare to watching a clip from a film? Why is this?  Does the speed alter through the trailer or stay the same?  

The speed within the trailer is faster compared to an actual film clip due to the fact that film clips highlight certain emotions within a film for example emotion ...


 Films trailers are meant to be a means of advertisement so it has to be fast to cram all the important action within two minutes.  The speed alters within the trailer highlighting the action moments and adding more effect to them. 



What information are we given in the very last frame of the trailer? 

At the very last frame of the trailer we are presented with the film title and I believe this is done to make the audience remember the title of the movie so it is not forgotten. This is were actors and directors are often mentioned.



Which is more effective in making you want to see the film, the poster or the trailer? Why is this?  

I believe that they are both powerful in different ways e.g. a film poster would make view the poster and want to find out more about what is actually going to occur within the movie.  The good thing about a film trailer is that it highlights what actually happens in the movie without giving to much away and this can be a power lure.  To be honest it all depends on the individual But I personally believe that a film poster may offer up certain still visuals a film trailer offers more by showing what actually is happening.  the main problem with posters are that they may have different meanings e.g.


The image above could be a representation of a pop band movie or could be a comic movie about five friends with love interest,  you can never really predict.

Where would you expect to see this trailer:


a) before what films at the cinema?

I would expect to see this film advertised before an action film and this is mainly because they offer a level action that should be placed with movies like it self e.g. before a gun fighting movie. 

b) in what breaks of which TV programes? 

I would expect to see this movie advertised between fast paced TV programmes like the wire that is full of action.  This is mainly because the audience they are trying to appeal to would be watching the programmes they prefer.                                                


The film trailer above is interesting because the change in the non diegetic sound appeals and makes the movie much more interesting.  The movie company's production team is also shown before that actual trailer. We are also given the American deep baritone voice again which was predominantly used and popular in the 90s and 80s era. That type of commentator sound is normally use din the expensive action American movies and normally reaches out to many. The plot is based on a true story that takes place in the 60's where in the slums of Rio De Janeiro two boys growing up in the neighborhood take on different paths in life. The story is told through eyes of Buscape, a poor young fisherman's son who dreams of becoming a photographer one day. His story narrates the violence and corruption surrounding the city and the rise and fall of one of the city's most notorious boss'. Li'l Ze. As war wages on the streets Buscape's only way out of this violent life is to expose its brutality the world through his pictures. Along the way the lives of other are put into perspective as their stories intersect with the events that take place (http://www.imdb.com/title/tt0317248/). The camera shots used in the trailer were very quick and snappy which you expect from an action movie. The editing techniques used aided in making the movie stimulating and something good to watch.  Looking at my image analysis compared to the trailer I have noticed that there are similar elements that i picked up on that matched the plot and trailer e.g. the reference of war or gang culture from the image analysis.





How To Train Your Dragon
I am going to start by analysing the title and by looking at it I can immediately tell that the movie is going to be aimed at a fictitious target audience most likely children and this is due to the use of animation. The production company are also on the front cover in black bold font which shows the company wants the audience and viewers to know that they were part of the expensive creation. The animation company Dreamworks are responsible for some of the most expensive but popular movies e.g. Shrek, kung fu panda etc. Placing the animation company on the poster makes head turn because it makes people want to watch the movie due to there great success in the past with there work. The font used for the title is very child like and this is because of the style of font and also the design on the 'R' in the work dragon. The image used for the poster (dragon) is mythical and is often used for children. The fire breathing dragon is firing and connecting this to the title it makes me think that the dragon shown is a main character or predominantly active in the movie.



 


After looking at the trailer I can honestly say that it is comically genius.  The producers have infused realism into an animation for children so it is quite mature.  The animation company's name is shown at the beginning which is expected like the two trailers above. The entrance of non-diegtic sound and camera editing immediately lures the audience this is mainly because although you expect the company to be shown at the beginning of a movie, you don't expect there to be anything added on to it like sounds etc.  The trailer has a realistic feature and this is mainly because of the non - degetic sound of the character being the narrator. The way the character communicates has a realistic effect that you wound not normally expect from an animation movie. The plot of the movie is about the young Viking, Hiccup, wants to join his town's fight against the dragons that continually raid their town. However, his macho father and village leader, Stoik the Vast, will not allow his small, clumsy, but inventive son to do so. Regardless, Hiccup ventures out into battle and downs a mysterious Night Fury dragon with his invention, but can't bring himself to kill it. Instead, Hiccup and the dragon, whom he dubs Toothless, begin a friendship that would open up both their worlds as the observant boy learns that his people have misjudged the species. But even as the two each take flight in their own way, they find that they must fight the destructive ignorance plaguing their world (http://www.imdb.com/title/tt0892769/). The editing in this trailer is quite simple and that's good because children like simple for this era but funny which children love.  The reason I call it simple is because there are other modern high tec , special effect movies that use more special effects e.g. Avatar.